Let’s face it: when the sun’s out, the ‘guns come out’, but what about those backs? Hairy backs can make even the boldest beachgoers a bit bashful. No one wants to wrestle with the hairy beast alone, especially when it comes to those awkward middle and lower sections. Enter: Philips OneBlade 360, your new best friend, that’s here to rescue bushy-backed dudes everywhere. 

This summer, we want every bro to feel like a sun-soaked superstar, not a sweaty Sasquatch. That’s why Philips OneBlade has got your back – literally! Swing by our pop-up for the ultimate grooming experience, and let our trim technicians tame that back hair while you kick back and enjoy some cool refreshments. 

And hey, if you fancy a bit of fun, you can also win a Philips OneBlade 360 on us! Just snap a pic and post it on your socials, and you might walk away with the best multi-grooming gadget out there that allows you to edge, trim, and shave any length of hair. We know the British summer can be tricky, but don’t worry as rain or shine, we’ve got you covered! 

Fiona Atkins, Male Grooming Lead at Philips said: “Summer can be tough when you’re rocking a lot of body hair due to excess heat and sometimes self-consciousness. And let’s be honest, for those that choose to remove, shaving your own back is basically a team sport. We want men to confidently trim, edge, and shave their backs this summer, without a care in the world about their body hair – however they choose to wear it.” 

So, grab your mates and your beach towels, and join us at Brighton Beach for a day of sun, fun, and smooth, hair-free backs. We’ve got your back, bro! 

What: Philips OneBlade ‘Got Your Back Bro’ Pop-up 

When: Saturday 10th August 2024  

Where: Brighton Beach 

Hours: 9am – 6pm 

Cost: Free